EY Entrepreneur Of The Year
2024
Heartland Award winner for building Ellie Mental Health into a national force in accessible care.
Builder of empires · Therapist of people · Tamer of chaos
About + Awards
The honors, the numbers and the track record behind a therapist who built a national mental health brand—and kept going.
1 → 200+
Ellie Mental Health locations across 42 states, with 450+ in development
$375M
System revenue grown, with $75M+ P&L managed directly
100+
Clinicians supervised as a dual-licensed LMFT & LPCC supervisor
96%+
Scores on clinical and program audits by payers and human services
Awards & honors
#6 Woman to Watch
Women Presidents Organization · 2024
Named to the WPO Women2Watch list.
40 Under 40
Minneapolis/St. Paul Business Journal · 2024
Recognized among the Twin Cities’ top young leaders.
Inc. Female Founders 100
Inc. · 2022
One of the 100 women founders changing how business gets done.
Stevie Awards
Woman of the Year, Franchising · 2022
Honored for leadership and growth in the franchise industry.
Women in Business Award
Minneapolis/St. Paul Business Journal · 2020
Celebrating women leaders shaping business in the Twin Cities.
The track record
Builder
- Founded and scaled Ellie Mental Health from a single clinic into a nationally recognized brand
- Raised Series A capital and recruited a full C-suite, board and advisors
- Secured multi-million-dollar national and regional payer contracts
- Principal at Pash Consulting since 2013, helping founders scale socially conscious businesses
- Co-owner of Pot Mama’s—opened three cannabis dispensaries across the Twin Cities
Mental & social health expert
- Licensed Marriage & Family Therapist (MN LMFT 2961, FL MT4648)
- AAMFT Approved Supervisor since 2017; adjunct faculty at Saint Mary’s University of Minnesota
- Created clinical models and programs from school-based care to ketamine-assisted and intensive outpatient psychotherapy
- Designed national continuing-education and certification programs on complex family systems
Advocate
- Authored and championed preventative mental health legislation in Minnesota
- Legislative Chair, MN Association for Marriage and Family Therapy (2016–2021)
- Founder of Child-Sized Justice, a nonprofit supporting better outcomes for court-involved families
- Advisor to wellness startups, government mental health initiatives and nonprofits
The company that started it all
Ellie Mental Health
Erin co-founded Ellie Mental Health and grew it from a single clinic into a national brand—200+ locations across 42 states, with hundreds more in development. Built on the stubborn belief that good therapy should be easy to find, easy to afford, and free of the awkwardness that keeps people from asking for help.
Visit elliementalhealth.comBooks
Everybody Sucks Sometimes
BenBella Books, 2026
How to Stop Freaking the %#$@ Out!
with Kyle Keller, 2018
How to Stop Freaking the %#$@ Out for the Whole Fam Damnly
with Kyle Keller, 2020
How to Stop Freaking the %#$@ Out for Couples
2022
Education
Doctorate of Business Administration (DBA)
Selinus University
Organizational Leadership Certificate
Harvard University
M.A., Marriage & Family Therapy
Saint Mary’s University of Minnesota
B.S.
University of Minnesota